RESILIENCE: OUR SUPER-POWER!

RESILIENCE: OUR SUPER-POWER!

The meaning of resilient, according to the Oxford Dictionary, is to be able to recoil or spring back into shape after bending, stretching or being compressed.
 
I think of The Cape Art Company as compressed in a few different shapes throughout our journey as a Home Décor Manufacturer this year. From launching our new décor and flooring catalogues earlier this year to presenting brand new products such as My Bag, the Nordic Wall Clocks and the Garden Deck chairs to showcasing at Decorex in Cape Town. We presented our brand to our lovely clients at Decorex Africa and met them face to face. They had the opportunity to touch, feel and experience each product with a lot of interaction and laughter. Priceless!
 
Our core mission is to make whatever products we offer beautiful and that means to sometimes stretch and bend in different directions. This enables us to reach our production goals. From styling, to choosing the images for specific products, to having production meetings and finalising a new product, we deliver. We continuously liase with our wholesale clients and artists.
 
We inspire, we change, we bend and we snap to become stronger and more streamlined every day. With you as our customer being our ultimate inspiration, we want to be the memory foam bathmat in your bathroom, the bedside runner rug in your bedroom, the tea towel in your kitchen and the tablecloth on your dining room table. 
 
Decorex Reimagine Africa still lingers in our minds and with that in our heads we urge forward, taking big steps into promoting The Cape Art Company even more. We are a new system to sell our products on our online platform. It will be simple and easy to order online for all our clients, being retail, wholesale or an artist. 
 
What I'm seeing is the same company having so many different and unique aspects and assets. As a company, we’ve been stretched, bent and compressed, and still we bloomed. I’d like to explain it with a photograph. I think in pictures.
 
Having styled these poppies, literally in my mind telling them to put their best bud in front, I've found the result amazingly different. One photographed in full sun and the other one in the shade. The same product, but with different 'challenges', and different outcomes. Both beautiful. We want to reach our goals whether we are in full sun or full shade. We need to make it work, even with challenges beyond our control!
 
Our shape is that of a Home Décor Company. Our people are sometimes bent out of shape, but they always bounce to our basic core values: our quality, our craftsmanship, our training, our communication our mutual respect. This is what guides us. Being resilient and to adjust easily to change is becoming part and parcel of what we want to achieve for our business. 
 
Thank you for being loyal and resilient! You are a part of this machine, dedicating time to like us on  Facebook, writing a comment or buying our products. We want you with us every step of the way!